Momo

• Birth Place:Kyoto
• Birth Country:Japan
• Nationality:Japanese
• Occupation:K-pop singer, TWICE member

The rhythmic precision of her movements is legendary, but the financial architecture supporting Momo Hirai’s career is perhaps even more impressive. Known globally simply as Momo, the Japanese powerhouse of the K-pop group TWICE has translated her unparalleled dancing skills into a staggering estimated net worth of $8 million. This isn't just the story of a dancer; it's the chronicle of a meticulously built global brand. Momo’s journey began far from the neon glow of Seoul, in Kyōtanabe, Kyoto Prefecture. Raised by a supportive family, her ambition was evident early on. She started dancing at the age of three, initially inspired by her older sister, and quickly developed a singular focus. The defining moment of her early career wasn't a dazzling audition, but a YouTube video. JYP Entertainment scouts noticed a dance clip featuring Momo and her sister, leading to an invitation to audition. Though her sister didn't make the cut, Momo moved to South Korea in 2012, sacrificing her teenage years for the grueling K-pop trainee system. Her true breakthrough, however, was fraught with drama. In 2015, Momo participated in the survival reality show Sixteen, which aimed to form the new girl group TWICE. Shockingly, she was eliminated mid-series. Yet, in a highly controversial and unprecedented move, JYP founder Park Jin-young brought her back in the final episode, citing her exceptional performance skills as indispensable to the group’s final lineup. This decision cemented her place in TWICE, and the group’s subsequent debut with "Like Ooh-Ahh" launched them into the stratosphere. Momo's $8 million valuation is fueled by TWICE’s colossal success, which includes millions of album sales and sold-out world tours generating tens of millions in revenue. However, her individual earnings are significantly bolstered by lucrative endorsement deals, particularly those targeting the Japanese market, where she is a massive draw. While specific contract details are closely guarded, industry analysts estimate that her solo and sub-unit endorsements, ranging from cosmetics to mobile games, command fees often exceeding $500,000 per campaign. A notable partnership was with the Japanese beauty brand Kose, capitalizing on her flawless image. Beyond traditional endorsements, Momo has subtly ventured into business, primarily through real estate investments in South Korea, following the common path of high-earning idols who secure their futures with tangible assets rather than risky startups. The life of a K-pop millionaire is one of curated luxury. While TWICE members often live together in high-end dormitories early in their careers, Momo has been reported to own a sleek, modern apartment in the affluent Gangnam district, a common purchase for established idols seeking privacy and proximity to entertainment hubs. Her spending habits lean toward high-end fashion—she is often seen sporting Chanel and Dior—and her collection of luxury watches is frequently discussed by fans. She also maintains a quiet commitment to animal welfare, often donating to shelters, reflecting her well-known love for her pet dog, Boo. In the realm of K-pop gossip, few stories generate more buzz than Momo’s past relationship with Super Junior’s Kim Heechul. Their highly publicized, though brief, romance was a seismic event in the industry, confirming the long-held fan rumor that idols from different top-tier groups sometimes date. While the relationship ended, the persistent rumor among fans is that the intense pressure from both fan bases and media scrutiny was the primary factor, rather than any personal falling out. Controversies have largely skirted Momo, a testament to her professional focus. Her biggest "scandal" remains her controversial re-entry into the Sixteen lineup, a dispute that ultimately faded as her talent proved the decision correct. Looking ahead, Momo is poised for even greater financial success. As TWICE members begin exploring more solo projects, her unparalleled dance skill positions her perfectly for lucrative global collaborations and solo music ventures. With her brand power still peaking, her net worth is projected to climb well past the $10 million mark within the next two years, solidifying her status not just as a K-pop icon, but as a formidable global entertainment entrepreneur.

Estimates may vary. Always verify from official sources. Unverified rumors should be treated as speculation.